Visitor Motivations to Attend Events

Table of contents Introduction1 pabulum and fuddle feast2 diversion impression3 medicine feast5 heathenish offsprings6 psychoanalysis of indispensableness8 Common pauperization actors8 Unique indigence comp unrivalednt parts9 Need for arranger9 Conclusion10 Bibliography11 Visitor Motivations to Attend subjects Introduction Motivation is the force. Pinder, cited in Gallstedt (2003), defines motivating as a set of energetic forces that originate both at heart as swell up as beyond an idiosyncratics macrocosm to initiate work- colligate behaviours, and to understand its form, direction, intensity, and duration (Gallstedt, 2003).Mullins (2008) describes motive as this force which drives whatever person to show a specific behaviour towards slightly(prenominal) educate or situation or things. There be mainly cardinal distinct natures of motif wholeness is come from persons inside go for to do action. It is al miens self-applied and self accomplishment in in dividual. This openhearted of want is referring to the intrinsic pauperism (Bratton et. al, 2010). While we controvert about the pauperism of aftermath visitant it withal ignite on this types of want visitant figure in the point to fulfil their personal appetite.But at that place ar variant meanss of motivation which fulfil visitants desire. In the other(a) hand adscititious motivation works on impertinent level of individuals. Every individual maintain got expectation of external tangible outcomes like financial rewards, bonus, leave incr peace, profit sh atomic number 18, and promotion in their job (Bratton et. al, 2010). The fiesta and aftermaths rich person extensively increased in number. Along with that its visitor also increased (Lee, 2000). right off a days concomitants and feasts giving economy support to the hosting community or party. Its becoming an important tool for development for the community.Every form feasts and issues atomic number 18 universal and visitor travel a long journey to participate. There ar dissimilar kinds of situations and feasts for example playfulnesss, Cultural, touristry, medicament, Religious. Visitors of the items and feasts have their own purpose to refer on it. Each single visitor has motivation to ensue on any kinds of incidents. In other words visitors motivations to come after way outs and feasts ar antithetic. We can gravel visitor with different motivation in the same event. There are also just about common motivational factors for visitors to attend different kinds of event above mention. e there are to a greater extent or less common motivational factor in different kinds of events and different motivation factor in same event. There are almost unique motivational factors for round events which we cannot scram in other events. Here we are going to discuss about the common motivation factors of different kinds of feasts as Food festival, gambling festiva l medicine festival and ethnical festival and their unique motivation factor in each kinds of festival. Food and fuddle festival Food and wine festivals have becoming an important part of the special festival. It also an get oution points of phaeton.Many tourists attend nutrient or wine festivals to taste nourishments and wine. They fix special types of diet and wine from these kinds of festivals (Hall Mitchell, 2001) . As it is one of the important touristry activities Food and Wine festivals targeted to the tourist from international and local as well (Chang, 2011), (Chartersa Ali-Knightb, 2002). Chang 2011 contemplate on the visitors motivation to attend a food festival in the Old Town Spring SpringFest which is a regional food festival in Old Town organized any year in March. The town located 20 miles north of Houston, Texas. Old town is a historic 1900s railroad town.He studied the motivation of the visitor in 10,000 populations which is the number of visitors in the festival every year. After study of motivation of visitor from different demography like age, gender, marital status, education, income he came with some(prenominal) motivations factors in food festival. The top five dimensions of motivation and more than than other motivation factors are playfulness, to get out in the open air, perceive about festival and it sounded like fun, for variety of things to see and do, to have a change from daily routine. He also found more activities which instigates visitors to attend in the festival.These are wine, send off, food, get alongn sort societalization, external socialization, art and so on Kwang-Soo, Park Yvette Reisinger Hyun-Jung Kang studied to identify the major factors that motivate visitors in wine and food festival. The objective of this study was to identify the major factors that make visitors to attend the south Beach Wine and Food Festival in Miami Beach, Florida, and determine whether these factors varied among the visitors from the United States, Canada, southbound America, Europe, and Asia. They survey on 475 visitors to South Florida. In this study Forty-four motivational items were analyzed.The top most motivational factors were the desire to taste pertly wine and food, enjoy the event, enhance social status, escape from routine life, meet new people, spend time with family, and get to know the celebrity chefs and wine experts. Yuan et. al (2004) were also done one look into on visitor motivation on wine festival and conclude that most important single reason for visiting festival was wine testing. According to their study, education and ascertaining about wine, meeting the winemaker, socialising and having a day out and entertainment were reasons for their attendance at the festival (Yuan et. l, 2004). From above studies we can understand some important motivational factors of food and wine festivals which are testing food and wine, knowledge about food and wine, socialization, fun, family togetherness, escape, change from daily routine etc. mutation event Sport events help to generate revenue. Sports events represent a major area of event revenue contri simplying economic benefits to cities and regions. Whilst explain that attendance at sports events is recognised as an important leisure and entertainment activity (Shamir Ruskin, 1984).Funk describe that visitors desire to watch sport event occurs within five stages which are exigency recognition, tension reduction , drive state, want pathway, and goal behaviour. Here this necessitate illustrates how a need recognised fulfil by seeking way that satisfy the need and received benefit from them (Funk, 2008). John Hall, Barry OMahony and Julian Vieceli (2010) study about the motivation of the visitor in sport event . Their study identifies the antecedents of sports event attendance among 460 respondents who were surveyed in Melbourne. Their study was related to the motivational factor for the sport.They c ombined the motives of visitor in heptad different dimensions as entertainment emotional arousal, back room, genuine buff, bm room, event and social factor there are fun, excitement, the arousal, friend and family. They found that financial and frugal condition also influence to the motivation. Price of tickets or perceived nurse of the sport product are fall into controlled factor which can controlled save the average income of the population and economic condition of the country are fall into uncontrolled factor which cannot controlled by event organiser.There are also some factors which called front room and back room factor. Back room factor are factors amenable to management control that contributes to the overall experience this includes parking, ease of getting a seat and stadium accessibility. Front room factor Facilities or elements of the event experience that are under the control of management. These front room factors relate to factors, which could be said to dir ectly influence the attestants enjoyment of the event experience, which include alcohol and smoke light zones. True fan factor Attendees for whom the enjoyment of the game itself is most important.They are interested in the warring nature of the event, the process the outcomes and the performance of the police squad or individual that they support. Kevin Filo, Daniel C. Funk and Danny OBrien investigate motivates of the participants attachment to a almsgiving sport event. They come with four findings in which first was hobby of charity giving , second was social, reciprocity, self-esteem, need to help others in which they focused more on the benevolent cause. Third group of attendants also motivated by the factors of second group but they are less focused on the charitable cause.Fourth finding of the study was the motives for charitable giving make a stronger contribution to attachment for an event with a more prominent charitable cause, while the recreation motives make a st ronger contribution to attachment to an event with a less prominent charitable cause. Overall sport events have five to six dimensions of motivation to attract its visitors. Socialization, escape, result attachment, Family and friends etc. moreover there are some more motivational factors as true fan, drama, etc which we will discuss later. Music Festival Numbers of melodyal festival organised every year.According to Bowen, and Daniels (2005) melody festivals are unique and special event which attract visitor to hear and view the performance (Bowen Daniels, 2005). They had done the research to find more about the motivations for attending a large, multi-day music festival. To find out motivation they conduct interview with visitor on the event site of Celebrate Fairfax, an annual music festival held in Virginia (USA). In the study difference factors of visitors motivations were analyzed by dividing into three categories as Discovery, Music and Enjoyment.Factors included in these three categories were Increase knowledge of local market-gardening, be with people from community, experience new and different things, recovery from hectic pace, hear to music, special appeal , family and friend togetherness, other non musical attraction, and party and have a fun. From the same study they try to find out whether music matters in musical festival or not? In the termination of this question authors conclude that music is important to music festival but there are some visitor for them music is not more important.This study betokened that it is better to other non-musical factors in musical festivals. Because musical is no more important for some visitors attend on musical festival. To attract non-musical visitors event need to have some non-musical motivational factors such as socialization, fun and etc. along with musical performance. Gelder and Robinson also agreed with Bowen and Daniels that music festivals need some non-musical experience. When completed the comparative study of visitor motivation for music festival from Glastonbury and V Festival two largest music festivals in UK with 200,000 visitors.They suggested to V Festival, that it needs to include non-musical components on it as socialization, fun, and enjoyment (Gelder & robinson, 2009) . genus Formica and Uysal (1996) were analyzed Twenty-three motivation items including them into five different dimensions of motivation as excitement and thrills, socialization, entertainment, event novelty and family togetherness while comparing festival motivations of residents and non-residents for Umbria Jazz Festival in Italy.As a result they found socialization factor scratch to the residential visitor and non residential visitor are motivated from entertainment factor (Formica Uysal, 1996). Cultural events There are different literatures and researches have done on motivation of visitor for heathen festival. In 1996 Schneider and Backman have done one study on motivation of the ethn ical festival visitor in Jerash Festival for culture and art festival of Jordan. In the study they assay to find out if the motivation factors are applicable for outside of matrimony America or not?In that study they analyzed twenty three factors of motivation in five different dimensions as family togetherness/ socialization, social/leisure, festival attributes, escape and event excitement. The result how that in spite of differences in immensity of factors of motivations, the scale developed in United State was also current to other parts of the world like Arabic country and South Korea as well (Schneider & Backman, 1996). Formica and Uysal explored the motivation of visitor for Spoleto Festival, a cultural festival in Italy in 1998.In the study they investigated on twenty-three motivation items with six factors as socialization/entertainment, event attraction/excitement, group togetherness, cultural/historical, family togetherness and &site novelty. In the conclusion of the study they suggest that there are different in motivation among loyal and fair tally to their age, income and marital status. (Formica & Uysal, 1998). In 2000 Lee compared the motivation factors of cultural festival amidst egg white and Asian visitors in the Asian setting of the Kyongju piece Cultural Expo.In the expo there are performances from 48 different countries. In his research, he studied on 32 motivation items categorising on seven different dimensions. The seven dimensions which studied by Lee were cultural exploration, family togetherness, escape, novelty, external group socialization, event attractions and known-group socialization. From this study Lee found that the motivation level of Caucasian visitors was slightly high then of Asian visitors at Kyongju World husbandry Expo. There was high motivation in regarding to cultural exploration and event attractions for both types of visitors.But the factor family togetherness found little bit weak to motivate in that e xpo (Lee, 2000). Lee et. al (2004) studied on the festival motivation by nationality and satisfaction. Purpose of the study was to find out the immenseness of festival market segmentation based on visitor motivation for promotion of event or festival. To study about segmentation of visitor they select the 2000 Kyongju World Culture Expo organised in Kyongju, South Korea. In the expo over 9000 artists from different countries performed for 87 days betwixt September to November. According to this article More than 1. million visitors visited the expo in 2000. In this study authors identified six motivation dimensions for visitors attending the 2002 World Culture Expo as cultural exploration, family togetherness, novelty, escape, event attractions, and socialization. Among all dimensions cultural exploration found the high portion of motivation in visitors (Lee, Lee, & Wicks, 2004). digest of motivation Common motivation factors After reviewing the work of different authors on motiv ation of events visitor, we can conclude that most of motivation items in every kinds of events are common. e can combine them in five to seven different dimensions as socialization, family togetherness, novelty, escape, event attractions/ Novelty, learn and explore culture and upheaval or thrills (Chang, 2011) (Bowen & Daniels, 2005) (Formica & Uysal, 1996). Socialization socialization is a desire to interact with a group and its members. There are two types of socialization internal and external socialization. Internal means cosmos with friend or the people already know. External means meeting new people. Family togetherness this is the desire to enhance family relationship.People motivated by this factor attend event to seek the opportunity to be with family, relatives and friends. At the same time they have desire of doing things together. lean Escape from daily routine and the things which we see or do everyday. It is a believe to have change in usual demands of life, and d esire to have some change to minimize the lifes stresses. Learning or exploring cultures learn about or explore other cultures. Visitors motivated with this factor have a desire to gain knowledge on different kinds of cultural practices and celebrations. Excitement or thrills desire to do some stimulation things.People wound up to do these kinds of activities. Event novelty this is the desire to do unique and new things. Every this is related to the curiosity of person. Visitor wants to do new and different things and or attending a festival that is unique. Sourse (Foster & Robinson, 2010) (Bowdin et. al, 2011) Unique motivation factors In spite of common motivation items in every kind of events, there are some unique motivation factors for different events. For example the motivation item food testing is only applicable for food festival. Visitor may not motivate to attend in cultural expo with this motivation.According to Chang (2011) study more then one third visitor of food and wine festivals motivated with food and wine items. They have a desire to test, purchase, being familiar, increase knowledge about the food and wine (Chang, 2011). Sport event have also unique motivation factor called true fan (Hall, OMahony, & Vieceli, 2010). In the words of Allison 2001, True fans stand on terraces, they rallying cry and sing and sometimes fight they talk of the club as we or us and measure their lives in remembered result they get as much chastisement as joy from the whole thing (Allison, 2001, p. 51). For true fan attendees for in the event it is most important. Mostly they are interested in competitive nature of events (Hall, OMahony, & Vieceli, 2010). Bowen and Daniels (2005) wrote about the music festival that attract audiences for a variety of reasons but enjoying the artists performance is popular motivational factor for music festival or event (Pagg & Patterson, 2010) Motivation Need to Know by Organiser As a event organiser or passenger vehicle its important to understand the motives of event visitor.There are different researches, and studies which have suggestions for event coach-and-fours which make clear why a manager or an organiser need to know motivation in order to organise events or festivals. Manager need to include more activities that not specifically related to the main Purpose of the event. For example Bowen and Daniels study on the topic Does Music Matter? and come with the result that music is important to music festival but there are some visitors for them music is not more important.So its better to make festival environment where visitor can socialize, fun and some non-musical experience along with music performance (Bowen & Daniels, 2005). Manager need to understand and offer key motives of events. From above study we find some key motives of visitor to attend events. As an event manager taking into custody of motivational factor is important to design and serve the product tally to visitors desire to receive or being served (Gelder & robinson, 2009). It is important for event manager to Analysis of motivations for festival attendance for market segmentation and effective promotion.Lee suggest manager that for planning events and festival, motivation analysis is important to identify different needs and to segment target markets (Lee, 2000). Conclusion After study of motivations for different kinds of events, here we can combine the common motivation items in some dimension as socialization, family togetherness, novelty, escape, event attractions/ Novelty , learn and explore culture and Excitement or thrills. Which we can say the common factors that attract the visitors to attend for every kinds of events. in spite of this common factor there are some unique motivational item for each events or festival.For event organiser it is important to know the about motivation of event visitor. It helps event manager to design the event, serve the visitors and make better understanding bet ween visitors and organisers. 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