Bombshells Benefit Calendar Business Plan :: Business Management Studies

Bombshells Benefit Calendar Business Plan Executive Summary SSSAMM Inc. plans to create a benefit calendar called, BondÂ’s Bombshells. The calendar will contain photographs of female Bond University students who have been selected to be the Bombshells from Bond Uni. The calendar will include advertisements from local vendors that appeal to the target population along with information on upcoming events on campus. The calendar will not only be functional, to keep up on action on campus, provide coupons and deals with local businesses but the photos of the Bombshells will also be enjoyable to customersÂ’ visual desires. The calendar will be created for the target audience of male students that attend Bond University. This group includes men ranging the age of 16 to 25. Another segment of the population at Bond University that could be potential customers but are not included in the target audience is male faculty and staff. Although their patronage is welcome it is not counted on. No special advertising such as posters or commercials will be used to reach customers. SSSAMM Inc. merely plans that through word of mouth and visual sales will attract customers. Sales will take place at the busiest hours of the weekday in the busiest area of campus, under the arch. SSSAMM Inc. has strong confidence that their product will be very successful. Through market research, a market for the product was established and continuous verbal advertisement was followed up with assurance by the population of success with the product. Introduction Imagine a beautiful girl dressed in brightly coloured swimwear posed with a tennis racket and a ball. This is the image that SSSAMM Inc. plans to use to sell its BondÂ’s Bombshells benefit calendar. This calendar will have the look of a professional production and the cost will only be $15. All the profits made from this product will be donated to Plan Australia, a charity whose purpose is to help end the poverty across the world. All production costs will be covered by the sale of advertisements to local businesses. The businesses will place advertisements and coupons throughout the calendar adding to the value of the product. The best kind of marketing for a product like this is word of mouth. As customers are satisfied with their purchase they will spread word to others that could be interested in the calendar. A demand has been established in the market, which was discovered through marketing research. From a poll of male students on campus a majority of them said they would buy the calendar and others suggested that there is a high percentage of others that would also buy BondÂ’s Bombshells benefit calendar.